In essence to capturing the voice of the artist in most efficient way to present as a playback true to video.
Innovating the art of creating sound tracks for a variety of on demands.
Sequencing the song with a good mix balancing out all the instrumental sounds.
Crafting the visual scenes in set to the perfect ambiance given a directive on camera.
Blending the video shots to make it truly fit to the scene.
Structuring the musical baseline and setting it instrumental vocabulary.